Department of Commerce
Certificate Course in Tourism Management
Unit – 1: Introduction to Tourism: Concept and definition, features, motives of tourists, growth and development of Tourism, Tourism industry in India. 10 Hours
Unit – 2: Tourism an Industry: meaning, components of Tourism, significance/benefits, environment impact on tourism. 08 Hours
Unit – 3: Tourism marketing planning; meaning, stages in tourism marketing planning, advantages of Tourism marketing planning, problems in tourism marketing planning. 10 Hours
Unit – 4: Tourism product and product mix : introduction, concept and definition, Tourism product mix, features of Tourism product, other P’s of Tourism Mix. 10 Hours
Unit – 5: History of travel agency and tour operator business : meaning and concept, sales distribution system, travel agents – meaning and types, functions of travel agency/agents. Tour operators – meaning and types, differences between travel agency and tour operators, organization structure of travel agency and function, organization structure of tour operators and functions, classification of hotels. 12 Hours
Books for reference:
- An introduction to travel and tourism (2013) Pran Nath Seth and Sushma Seth Bhat, Sterling Publishers Pvt. Ltd, New Delhi
- Tourism management, (1999) David B Weaver and Laura Lawton.
